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Text Message Marketing vs Email Marketing

Text Messaging Beats Email I’ll start this post by saying that I’m not against email marketing. In fact, Permisio has bulk email marketing functionality too. Even though text messaging beats email 4:1, when you compare the percentage of messages that actually are...

How to Increase SMS Opt-in Response

Do You Opt-In? Have you ever walked into a business and seen a sign urging you to text a keyword to opt-in to a subscriber list? Did you respond by grabbing your phone and texting immediately? If the answer is no, you’re not alone. Many of us are wary about giving out...