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She’s Just Not That Into You

She “likes” you, just don’t get carried away To illustrate my point, I will use romance as a metaphor for marketing. Most of the time you wouldn’t expect someone that smiled at you to agree to marry you five minutes later. Yet, marketers do...

Text Messaging Helps Grow Restaurant Business

Article by Alexa Lemzy, published on Hospitality.net, Dec. 2, 2016 Excerpt: The restaurant business is among the industries that can get the most out of SMS marketing. Offering motivations for joining SMS loyalty clubs can increase opt-ins. Promoting events that local...

“Likes” Do Not Equal Subscribers

Putting social media “likes” into perspective If you publish something noteworthy to social media, you will probably pick up some “Likes” along the way. They are an easy way for readers to interact and indicate some level of approval. It’s important that...