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Hope Is Not a Strategy for Restaurant Marketing

We dine out frequently. Two to three times each week, for years and years. Want to know how many times restaurants have reached out to us with an invitation to return in the last several decades? Never. Nope, not once. As a career marketer, I find the passive...

Text Messaging Helps Grow Restaurant Business

Article by Alexa Lemzy, published on Hospitality.net, Dec. 2, 2016 Excerpt: The restaurant business is among the industries that can get the most out of SMS marketing. Offering motivations for joining SMS loyalty clubs can increase opt-ins. Promoting events that local...