Permission Marketing Strategies & Tactics for all types of organizations. I share text message marketing strategies & tactics, email marketing strategies & tactics, and direct mail strategies & tactics. I also discuss techniques to leverage social media to encourage your followers to opt-in for direct communications. Bits of wisdom gained from decades of real experience, curated articles and posts from respected sources, occasional humor and book recommendations. Hopefully, you’ll find some worthwhile content here.
We dine out frequently. Two to three times each week, for years and years. Want to know how many times restaurants have reached out to us with an invitation to return in the last several decades? Zero. Nope, not once. As a career marketer, I find the...read more
Recent statistics from email provider MailChimp revealed that on average, less than 22% of all emails sent even get opened. Specific industries, like marketing and advertising, fare even worse at 17.8%, followed by e-commerce at a dismal 16.75%. Getting...read more
Are you a Spammer? Do you send bulk email blasts with the exact same message to lists of complete strangers without their permission? Don’t do that anymore. Just stop. Don’t be that guy. It doesn’t work. It pisses people off, and it makes you look like a...read more
In the beginning, interruption marketing was all there was I began my career in "Interruption Marketing" back in 1993. The Internet was still young then, and it was long before text messaging and email use. Social media consisted of basic internet bulletin boards. My...read more
She "likes" you, just don't get carried away So she "Liked" you on social media. It doesn't mean that she wants to be assaulted with an endless barrage of marketing messages. To illustrate my point, I will use romance as a metaphor for marketing. Most of the time you...read more
If you publish something noteworthy to social media, you will probably pick up some “Likes” along the way. They are an easy way for readers to interact and indicate some level of approval.
It’s important that marketers not confuse “Likes” with deep interaction. It only takes microsecond to hit the thumbs-up button, and doesn’t require any effort at all. I compare it to somebody waving at you from a distance, and not much more. Very little value there.read more
Do You Opt-In? Have you ever walked into a business and seen a sign urging you to text a keyword to opt-in to a subscriber list? Did you respond by grabbing your phone and texting immediately? If the answer is no, you’re not alone. Many of us are wary about giving out...read more
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