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Art Jensen

Permisio Blog

Permission Marketing Strategies & Tactics for all types of organizations. I share text message marketing strategies & tactics, email marketing strategies & tactics, and direct mail strategies & tactics. I also discuss techniques to leverage social media to encourage your followers to opt-in for direct communications. Bits of wisdom gained from decades of real experience, curated articles and posts from respected sources, occasional humor and book recommendations. Hopefully, you’ll find some worthwhile content here.

Don’t Be That Guy

Are you a Spammer? Do you send bulk email blasts with the exact same message to lists of complete strangers without their permission? Don’t do that anymore. Just stop. Don’t be that guy. It doesn’t work. It pisses people off, and it makes you look like a...

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She’s Just Not That Into You

She "likes" you, just don't get carried away So she "Liked" you on social media. It doesn't mean that she wants to be assaulted with an endless barrage of marketing messages. To illustrate my point, I will use romance as a metaphor for marketing. Most of the time you...

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“Likes” Do Not Equal Subscribers, Or Paying Customers

If you publish something noteworthy to social media, you will probably pick up some “Likes” along the way. They are an easy way for readers to interact and indicate some level of approval.

It’s important that marketers not confuse “Likes” with deep interaction. It only takes microsecond to hit the thumbs-up button, and doesn’t require any effort at all. I compare it to somebody waving at you from a distance, and not much more. Very little value there.

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How to Increase SMS Opt-in Response

Do You Opt-In? Have you ever walked into a business and seen a sign urging you to text a keyword to opt-in to a subscriber list? Did you respond by grabbing your phone and texting immediately? If the answer is no, you’re not alone. Many of us are wary about giving out...

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Opt-inMake contact via text: If you’d like us to contact you about a text messaging campaign text PERMISIO to 76000 (Msg&Data rates may apply). Don’t worry we won’t spam you. Opt-out any time by replying STOP. See full Terms of Use here.


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